Start by asking yourself who is using traffic exchanges? Who are the people who will be looking at whatever web page you advertise? The answer is that they are all marketers, just like you. They are people who already have a web page to advertise and are trying to get you to buy whatever they are selling. So, what would appeal to them? Would they take notice of a page full of products for sale? Not likely. They would be drawn to something that will help them build their own business or increase their sales or increase their website traffic.

Consider this point too – what are these other people doing while they are logged in to the traffic exchanges? They are technically looking at websites, yes, but they are also trying to gain as many credits as they can, as quickly as they can. If there is nothing interesting or exciting on the pages they are looking at, they will just click away to the next site as soon as the timer runs down, without having read much of anything on the site they were just viewing. This is not the place to try to get someone to read a lengthy sales page.

As a result, the pages which generate the most response on a traffic exchange are brief and usually contain an attention-grabbing graphic or headline or both. This type of page is called a “splash page” and should also have a link (which is impossible to miss and opens in a new window) for the visitor to click for more information. This is an opportunity to be unique and creative. The more a website stands out as different from all the rest, the more attention it will grab. Just spend some time surfing around some traffic exchanges and notice what grabs your attention the most.

A “squeeze page” is similar to a splash page in that it is short and grabs attention. Instead of a link, though, a squeeze page, also called a lead capture page, will contain a very brief form for the visitor to fill out for more information. The point here is to get the viewer curious so they want to know more, and then to capture their name and email address in order to send them more details. They can request more information without disrupting their traffic exchange surfing, and you can now follow up with them over an extended period of time – until they sign up or buy or unsubscribe. Very few people buy something the first time they see it, so to be able to follow up is very important too.

So, in summary, it is much more effective to use brief, attention-grabbing pages in trafffic exchanges. Catch someone’s attention, make them curious, and they will want to know more, either by clicking through to your main page or by requesting details through a form. Try to stand out from the crowd and offer something other marketers need.